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For decades, agricultural machinery manufacturers have relied on dealer networks, trade shows, and direct sales teams to connect with farmers. While these strategies remain valuable, today’s digital landscape presents new challenges. With an overwhelming number of products and marketing messages competing for attention, many companies struggle to engage potential customers effectively.  Farmers today are digitallyRead more

As 2024 wraps up, it is clear that AI and Gen AI were the most significant trends in AgTech this year.  Market trends predict that the value of AI in the agriculture market will grow to about 4.7 billion U.S. dollars by 2028, which means it’s just the beginning.   Artificial Intelligence (AI) is revolutionizing industries, andRead more

In today’s rapidly evolving agricultural landscape, farmers are under increasing pressure. Rising input costs, extreme weather events, and fluctuating commodity prices are just some of the challenges threatening farm profitability. In light of these pressures, profitability today is about more than just maximizing yields; it’s about optimizing every aspect of farm management—particularly when it comesRead more

Recent insights from a McKinsey Global Report highlight that farmers worldwide continue to face significant challenges in 2024, including rising input costs, extreme weather events, and volatile commodity prices. These difficult and unpredictable conditions in global agriculture have led farmers to increasingly prioritize productivity, efficiency, and sustainability. Despite these priorities, the unfavorable environment has alsoRead more

Daily on a farm, hundreds of pieces of information are generated upon which farm management decisions are made. Making a right decision is crucial in securing high yields and maximize farms profitability. Although most farmers opt for traditional forms of increasing and improving the quality of crop yield, such as investment in new machinery orRead more

Vinícola Guaspari, located in Espírito Santo do Pinhal, São Paulo, is a shining example of agricultural innovation, transforming an old coffee farm into a dynamic estate known for producing exceptional wines, olives, and coffee. Established in 2006, the winery has adopted a distinctive method of winter grape harvesting, known as double pruning, to mirror theRead more

Generative AI technology is a game-changer for agrifood companies looking to stay competitive in today’s fast-evolving market. One of its key advantages is the ability to enhance direct communication with customers by providing intelligent insights and personalized advice based on a comprehensive knowledge base. Today, AI platforms like AGRIVI AI Engage Inputs offer input companiesRead more

AI is everywhere. We see it on the TV, read about it on social media, and hear about its impact from world-leading experts.  But you probably ask yourself many times – what are the concrete benefits of AI for my business?  One of the key benefits is that AI technology represents a significant shift inRead more

2024 begun with farmers across the world raising their voices and protesting as they are being hit by falling incomes, environmental regulations, and competition from imports. Many farmers complain they feel caught between conflicting public demands for cheap food and climate-friendly processes while raising input prices makes significant hits to their bottom line.  The mostRead more

Many companies make „green“, „organic“ or „sustainable“ claims about their food products, but rarely is there any clear, credible, or verifiable information to justify them.  In response, the European Union is leading the shift in setting the rules on sustainability claims with the Directive Empowering Consumers for the Green Transition through Better Protection against UnfairRead more